NEW COLLECTION

Who is Felipe Rojas Llanos?

The brand started in February 2010 when Felipe was selected to show his MASTER collection, titled Suspended Animation, in the Central St Martins A/W 2010 show at London Fashion Week.

The minimal collection, described as luxurious yet highly wearable, evokes the idea of a frozen moment in time, with dramatically voluminous designs, effortless comfort with couture-like attention to detail.

Following the success of the show, Felipe’s MASTER collection was picked by the iconic fashion boutique Browns – which has in the past introduced great talent such as John Galliano, Alexander McQueen, and Christopher Kane- to be sold exclusively in their menswear department, since then the brand has developed to a genderless brand that gained international attention and success.

Career

Felipe Rojas Llanos is a London based fashion designer that acquired his design signature in London. Born in Chile and brought up in Sweden, at the age of sixteen he studied Fine Arts in Sweden, where he developed his drawing signature.

He eventually moved to London to study fashion and graduated from Central Saint Martins with a 1st class BA Honours Degree in Menswear Design. In 2008 he was awarded the Armani Bursary to further study the Masters Degree at Central Saint Martins where he graduated with distinction in 2010.

2011 He launched his self-titled brand with his Legion collection and continued to further establish and refine his signature design aesthetics and has continued to develop this signature through yearly collections.

Currently, the brand has included womenswear and jewellery design under the brand FRLL and is focusing on creating a genderless collection for all which has always been part of the brand's DNA.