Felipe Rojas Llanos is a London based menswear designer, born in Chile and brought up in Sweden since the age of four.
At the age of sixteen he studied Fine Arts for three years in Malmö, Sweden, where he developed his signature drawing style. He eventually moved to London to study fashion and graduated from Central Saint Martins with a 1st class BA Honours Degree in Menswear in 2008 as well as a distinction for his MA Degree in 2010.
In October 2008 he was one of three graduates to be selected to show his BA collection at the V&A – CSM Graduates 2008 Fashion in Motion, a live catwalk installation within the museum space that occurred exclusively throughout a single day.
Felipe was also invited to participate in a prestigious fashion show hosted by the Belgian magazine La Vif, in March 2009 during the Brussels Fashion Weekend. The show featured ten handpicked new designers from Paris, Antwerp, New York and London, and a judging panel consisting of high profile fashion and accessories designers.
In June 2009 he was chosen by Not Just A Label an online global designer platform as one of their Top Ten Best Menswear Designers.
In February 2010 he was selected as one of only four menswear designers to show his MA collection, titled Suspended Animation, at the Central St Martins A/W 2010 show in London Fashion Week. The minimal collection, described as luxurious yet highly wearable, evokes the idea of a frozen moment in time, with dramatically voluminous designs, an element of flow and effortless comfort, with couture-like attention to detail.
Following the success of the show, Felipe’s MA collection was picked by the iconic fashion boutique Browns – which has in the past introduced great talent such as John Galliano, Alexander McQueen and Christopher Kane- to be sold exclusively in their menswear department.
After the completion of Felipe’s MA course he started his self titled label and was chosen by Fashion East and Topman to show his SS11 collection titled Legion as part of the prestigious MAN show in London Fashion Week September 2010 at the Covent Garden Royal Opera House.
He was thrilled to have been picked by Fashion East and Topman once again the following season to showcase his AW11 collection titled In the Hall of the Mountain King as part of the MAN show in February 2011.
In September 2011 Felipe was picked to be one of the NEWGEN menswear designers to showcase his latest SS12 collection titled Butterfield 88.
During this time he collaborated with artist Billie Ray Martin on her upcoming 5 takes music film inspired by Andy Warhol’s Screen Tests (released 10/09/12) while working on his SS13 collection Untitled 6 that was later presented during the London Collections Men Fashion Weekend in London June 2012.
Felipe worked with filmographer Alexandros Pissourios on a short film titled Boy alone with himself created for Dazed and Confused that premiered during London Collections Men Fashion Weekend June 2013.
Felipe has lately been collaborating in various design projects and developing his signature style through graphic novels he recently started working on his new menswear collection titled Dreamer to be showcased in 2017.
Recent and upcoming press for the label includes coverage in: The Guardian, Time Out, Dazed and Confused, GQ online, Dazed Digital, Vogue Homme Japan, i-D online, WGSN, Telegraph, Shortlist, Wonderland, Client,
7th Man, Grazia daily, Grazia Italy, Vanidades, Paper Mag, Interview, Varon, Paula, Rollercoaster, DASH, Neo 2, Substance, SCHON Magazine, DANSK, 1 Granary and Vogue Italy.